It’s finally here!! I’m so thrilled to share the swimsuit digital campaign I shot with Target and these gorgeous gals! It’s definitely a topic that makes me uneasy because let’s face it, we all have those trouble areas we prefer to conceal (tummy, back fat, I can go on!). Sure, we’re all excited about summer, but how do we really feel about hitting the beach? Meltdowns in a fitting room while trying on swimsuits? Yeah, y’all know exactly what I’m talking about.
This campaign is so much more than just about finding the right suit for your body; it’s about the celebration of every body type, about learning to show off your best assets, working what you’ve got and doing it with confidence. I think that we were all a bit nervous when we arrived on set day one, but we were put at ease so quickly. We each had an opportunity to consult with Zanna and quickly realized that there was a swim suit of each body type, one that would complement our bodies and make us feel truly beautiful. While I’m comfortable in both, bikinis and one piece, I was immediately drawn to this black swimsuit the minute I spotted it on the rack. I feel like the one piece often gets ignored and can we be honest, how HOT is this black swimsuit? I felt great in it the minute I put it on, love the sheer panels, halter straps and fit overall. It holds everything in place, especially around the tummy area, which is my most challenging body part.
I know you can tell how much fun we had the minute we found the right swim suit and I hope you’re inspired to do the same. There’s something at Target for everyone so be sure to explore all of the options!
Sometimes I really need to pinch myself because I get to live out my dream of doing what I love with brands that celebrate real women. And on top of that I get to meet and collaborate with inspiring and beautiful girls like the ones in this video; Sarah from Simply Stylist, Chante from Everything Curvy and Chic, Nikki from My Style Diaries and Zanna Roberts Rassi.
Now let’s go to the beach! Shop My Bathing Suit: Black One Piece and Target Swim page.
Find your style at @targetstyle.