The idea of a new fragrance gets me very excited. The idea of falling in love with several fragrances all at once thrills me! I often get beauty products to test drive and most recently I got this great package, which included 12 new fragrances called Archetypes; all developed to match our winning and diverse personalities. At first I thought, oh no, 12 fragrances to smell and decide which is my favorite. This could mean an instant headache for me most times.
So I started spritzing and to my dismay, I was LOVING one more than the next. That rarely happens, in fact, never has. It has taken years for me to nail the fragrances I absolutely love and stay loyal to, but this line is simply amazing.
The line of perfumes is launched by the new destination Archetypes.com, which curates lifestyle content based on individual’s archetypes. The philosophy of the brand is that you can make more inspired choices about everything from relationships to excelling at work to choosing a piece of clothing based on your archetype. Interesting right? They believe that through the prism of those archetypes, the world is clearer. You can live a truly empowered life knowing which doors you should walk through and which are best left unopened.
These twelve perfumes are the first to be launched by the new website, which will be introducing a NEW PRODUCT every week, the kind that will make you look and feel your best. Can’t wait to see what’s next!
It’s so hard for me to choose a favorite, but if I have to, these four are on daily rotation:
1. Tastemaker.Influencer: [neroli petal + black lavender]
2. Caregiver.Nurturer: [rare florals + pink pepper]
3. Performer.Entertainer: [champagne + pink nectarine + white iris]
4.Royal.Empowered: [royal garden + classic green]
These scents are so fresh, with a mix of florals, fruits and other unique ingredients like champagne and pink pepper, which I love so much. Plus, the 1.7 oz size is perfect for travel.
Shop the line here.